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Marketing and Business Development

CMO/Strategic Market Maker schooled in using data and customer/market insights to build businesses and teams using my hands on skills in digital, social media, mobile, technology and products for B2B and B2C markets, company and agency side.

20 years’ international experience spearheading marketing, product, technology and business development efforts for successful expansion phase and early stage software, digital and mobile companies. Identify strategic market opportunities to gain market share. Capitalize on market opportunities to drive market visibility, fuel revenues and deliver above average growth in both consumer and business-to-business markets. Strong hands on operational experience in markets requiring transformation. Built high performance teams in multiple functions. Success in the Saas, Mobile, Digital, Social Media, Location, Gamification & eCommerce markets for B2C and B2B.

    • 10 Years
    • |
    • Expert
  • Full time, Part time, One time
  • Paid

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Shane Lennon's Work Experience

@VirtualCMO

Chief Marketing Officer (June 2010 - Present)

Marketing, Product, Operational and Business Development advice, creatvie and strategic insights, tactical concepts that are hands on, pick what suits your needs!

- Business and Go-to-Market Strategy - Confidential.

- Strategic Marketing for Wizperts.com
- Author for Econsultancy for a new offering targeting CMOs.
- Interim CMO at MyCityWay.com
- In stealth mode on BuzzFund

Start Ups: Cleverbug, SuburbanMomma, OWJO; Manpacks, ACustom, Wizperts
Projects: ixtens, Econsultancy.
Advisory Boards: Belfast Boys (Entertainment Marketing & Artist Management)

Need CMO, Business Development or Product to Market help?
Entering Expansion phase and need to scale but not sure exact needs?
Scaling your business - what next for marketing, product and sales?
Expanding your business into the US and need guidance ramping up?
Don't want to hire full time, and need just a couple of hours on an ad-hoc basis?

@VIrtualCMO

Chief Marketing Officer (June 2010 - Present)

Need a Chief Marketing Officer or Chief Business Development Officer?
Entering Expansion phase and need to scale but not sure exact needs?
Scaling your business - what next for marketing and sales?
Expanding your business into the US and need guidance ramping up?
Don't want to hire full time?
Need just a couple of hours on an ad-hoc basis?

Marketing, Operational and Business Development advice, creatvie and strategic insights, tactical concepts that are hands on, pick what suits your needs!

Start Ups: Cleverbug, SuburbanMomma; OWJO; Manpacks; ACustom.
Projects: ixtens.

DimensionU

Vice President (April 2011 - July 2012)

DimensionU is the company behind DUtheMath and the DimensionU Learning system - an innovative technology designed to maximize students’ desire to learn. Recruited to migrate DimensionU from a traditional enterprise business model to a direct to consumer SaaS eCommerce brand and business model. In April 2012 began seeding consumer market with DUtheMath marketing program, adding 5,000 new users per week. Built out management, marketing and product teams. Created a consumer brand, new user experience and KPI dashboards. Built a social media base from 0 to over 100,000.

Betaspring

Marketing and Distribution Mentor for Incubation Accelerator (January 2009 - August 2011)

Provided hands-on mentoring to companies in the Betaspring Accelerator Program - working closely with young entrepreneurs to help them focus on 2 key areas:
1. Product to Market Fit i.e. developing a product that fits into an identifiable addressable market that will purchase or use the product on a recurring base.
2. Distribution i.e. the scaling of consumer and/or business user base to critical mass and revenue generation with the right mix of marketing and sales channels.

Providing advice to start ups such as Catapulter, Periscape, Manpacks and Databraid.

gypsii

SVP Strategy and Marketing (May 2007 - January 2011)

Pitney Bowes Management Services (PBMS)

Vice President, Strategy & Market Development (August 2006 - May 2007)

Post the Pitney Bowes acquisition of Ibis Consulting, promoted to take on additional responsibilities for PBMS for Strategy and Market Development for Legal Markets, a multi-million dollar business unit. Lead the go-to-market development organically and non-organically of PBMS into the F1000 market, law firms and supporting litigation markets. Responsible for the strategy, product marketing, go-to-market strategy and marketing plans for PBMS legal/compliance offerings, litigation support solutions, electronic discovery and development of records/information management offerings for the legal market.

Pitney Bowes Management Services acquired Ibis Consulting

Vice President of Market Development PBMS, CMO Ibis Consulting (Interim CTO) (September 2005 - April 2007)

Ibis Consulting, A Pitney Bowes Company

Chief Marketing Officer (& interim CTO) (October 2005 - September 2006)

Responsible for development and execution of strategic initiatives, the management of the marketing efforts and market penetration of products, services and customers in the marketplace. Leadership for Company Strategy, Marketing and Products. Lead team member for market strategy and technology in the sale of Ibis to Pitney Bowes in April 2006. Additional technology responsibilities as interim CTO from Dec 05 to Sept. 06. Ibis is a SaaS based electronic discovery solution.

Context Media

Vice President of Strategy and Marketing (January 2003 - August 2005)

Context Media

VP, Strategy and Marketing (January 2003 - August 2005)

A content management integration middleware SaaS provider, VC funded prior to acquisition by Oracle in 2005, with 50 employees. F5000 clients in Publishing, Media Brands, CPG and Financial Services.

Promoted to role in late 2003 to build out the corporate and go-to-market strategy, a thought leadership program, customer and partner marketing, communications, demand generation, strategic relationships and product marketing. The external voice of the company. Additional responsibility for corporate strategy to identify funding and exit options.

Held initial position as Director of Product Marketing and Partnerships for developing and executing the product to market fit, vertical segment marketing, solutions marketing and strategic partnerships.

Agency.com

Director of Strategic Alliances and Marketing Programs (May 1998 - September 2002)

UNIF/X & wTechnologies

Director of Marketing (August 1995 - April 1998)

Led marketing and business development for web systems integrator and stock trading software application on mobile devices. A bootstrapped technology provider. Created the Web systems integration and wireless groups. Responsible for business development, client services and marketing of web services to the travel, publishing and financial services industries. Put in place formal partner program for the company

Clients included: www.VacationPackager.com (Thomas Publishing The Official Tour Directory online property and first online vacation packages offering), Cantor Fitzgerald Bond system and Quick & Reilly trading wireless site.

UNIF/X - wTechnologies

Director of Marketing and Business Development (August 1995 - 1998)

Betaspring (Start Up Incubator Program)

Mentor (Volunteer) (May 2009 - July)

DimensionU

VP Marketing (April 2011)

Recruited as the agent of change to migrate DimensionU from a traditional enterprise business model to a direct to consumer SaaS eCommerce brand and business model. Closed recent round of funding for consumer market validation and phase 1 acquisition. In April 2012 began seeding consumer market with DUtheMath marketing program, adding 5,000 new users per week. Built out management, marketing and product teams. Created a consumer brand, new user experience and data/KPI dashboards. Manage a budget of $1M and 5 reports.

Shane Lennon's Education

Castleknock College

(1995)

Dublin Institute of Technology

Advanced Diploma (1989)

Dublin Institute of Technology, College of Marketing

Marketing and Business Administration

Castleknock College

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    Keywords

    • Strategic Marketing
    • Business Development
    • Brand
    • PR
    • Social Media
    • Demand Generation
    • Product Marketing
    • Online
    • Offline
    • Thought Leadership
    • Partnerships
    • Mobile
    • eCommerce
    • Location
    • Digital