Vouchers

Summary

CMO - food, cooking, technology, just about anything words can be put to, oh I forgot sport too - rugby, soccer, gaelic and football (the US type). I am an avid cook, foodie and talkie. In the main part of the day I try to guide and market technology that makes sense and can be of use - to many not just some, it's all about the "distribution", no way to market = a product that is a waste of time and more importantly passion.

Spearheading marketing & relationship building efforts for successful growth phase, expansion phase & early stage software, SaaS, digital & mobile companies. Strategic & Hands-on. I navigate companies from vision through execution and building the map for growth

Skills

  • 10+ Years
  • Expert
5 Recommendations 0 Projects
  • Full time
  • Part time
  • One time

CMO/Strategic Market Maker schooled in using data and customer/market insights to build businesses and teams using my hands on skills in digital, social media, mobile, technology and products for B2B and B2C markets, company and agency side.

20 years’ international experience spearheading marketing, product, technology and business development efforts for successful expansion phase and early stage software, digital and mobile companies. Identify strategic market opportunities to gain market share. Capitalize on market opportunities to drive market visibility, fuel revenues and deliver above average growth in both consumer and business-to-business markets. Strong hands on operational experience in markets requiring transformation. Built high performance teams in multiple functions. Success in the Saas, Mobile, Digital, Social Media, Location, Gamification & eCommerce markets for B2C and B2B.

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Work History

Vice President

DimensionU

April 2011 - July 2012

DimensionU is the company behind DUtheMath and the DimensionU Learning system - an innovative technology designed to maximize students’ desire to learn. Recruited to migrate DimensionU from a traditional enterprise business model to a direct to consumer SaaS eCommerce brand and business model. In April 2012 began seeding consumer market with DUtheMath marketing program, adding 5,000 new users per week. Built out management, marketing and product teams. Created a consumer brand, new user experience and KPI dashboards. Built a social media base from 0 to over 100,000.

Marketing and Distribution Mentor for Incubation Accelerator

Betaspring

January 2009 - August 2011

Provided hands-on mentoring to companies in the Betaspring Accelerator Program - working closely with young entrepreneurs to help them focus on 2 key areas:
1. Product to Market Fit i.e. developing a product that fits into an identifiable addressable market that will purchase or use the product on a recurring base.
2. Distribution i.e. the scaling of consumer and/or business user base to critical mass and revenue generation with the right mix of marketing and sales channels.

Providing advice to start ups such as Catapulter, Periscape, Manpacks and Databraid.

SVP, Strategy and Marketing

GyPSii

May 2007 - January 2011

GyPSii is a mobile social media and location based consumer platform connecting people to local experiences and local businesses (pre-cursor in the market to Foursquare & ShopKick). GyPSii provides consumer applications (3M+ users) and SaaS based API platform to a wide range of companies, such as Samsung, LG, RIM, Wind River (Intel), Garmin, China Unicom, China Mobile, China Telecom, Shanghai Media Group and others. GyPSii operates offices in North America, Europe and Asia Pacific.

Recruited by the founders to build the marketing, products and business development capabilities and organization from scratch. Successfully delivered to market multiple products for consumer and business audiences. Established the company as a thought leader across three international regions. Developed highly creative hyper local marketing programs to acquire customers.

Built out strategic plans, created business model for local advertising and developed requirements for new product. Successful reorganization, recaptilization and strategy for emerging markets.

SVP Strategy and Marketing

gypsii

May 2007 - January 2011

Chief Marketing Officer

@VirtualCMO

June 2010 - Present

Marketing, Product, Operational and Business Development advice, creatvie and strategic insights, tactical concepts that are hands on, pick what suits your needs!

- Business and Go-to-Market Strategy - Confidential.

- Strategic Marketing for Wizperts.com
- Author for Econsultancy for a new offering targeting CMOs.
- Interim CMO at MyCityWay.com
- In stealth mode on BuzzFund

Start Ups: Cleverbug, SuburbanMomma, OWJO; Manpacks, ACustom, Wizperts
Projects: ixtens, Econsultancy.
Advisory Boards: Belfast Boys (Entertainment Marketing & Artist Management)

Need CMO, Business Development or Product to Market help?
Entering Expansion phase and need to scale but not sure exact needs?
Scaling your business - what next for marketing, product and sales?
Expanding your business into the US and need guidance ramping up?
Don't want to hire full time, and need just a couple of hours on an ad-hoc basis?

Vice President, Strategy & Market Development

Pitney Bowes Management Services (PBMS)

August 2006 - May 2007

Post the Pitney Bowes acquisition of Ibis Consulting, promoted to take on additional responsibilities for PBMS for Strategy and Market Development for Legal Markets, a multi-million dollar business unit. Lead the go-to-market development organically and non-organically of PBMS into the F1000 market, law firms and supporting litigation markets. Responsible for the strategy, product marketing, go-to-market strategy and marketing plans for PBMS legal/compliance offerings, litigation support solutions, electronic discovery and development of records/information management offerings for the legal market.

Vice President of Market Development PBMS, CMO Ibis Consulting (Interim CTO)

Pitney Bowes Management Services acquired Ibis Consulting

September 2005 - April 2007

Chief Marketing Officer (& interim CTO)

Ibis Consulting, A Pitney Bowes Company

October 2005 - September 2006

Responsible for development and execution of strategic initiatives, the management of the marketing efforts and market penetration of products, services and customers in the marketplace. Leadership for Company Strategy, Marketing and Products. Lead team member for market strategy and technology in the sale of Ibis to Pitney Bowes in April 2006. Additional technology responsibilities as interim CTO from Dec 05 to Sept. 06. Ibis is a SaaS based electronic discovery solution.

VP, Strategy and Marketing

Context Media

January 2003 - August 2005

A content management integration middleware SaaS provider, VC funded prior to acquisition by Oracle in 2005, with 50 employees. F5000 clients in Publishing, Media Brands, CPG and Financial Services.

Promoted to role in late 2003 to build out the corporate and go-to-market strategy, a thought leadership program, customer and partner marketing, communications, demand generation, strategic relationships and product marketing. The external voice of the company. Additional responsibility for corporate strategy to identify funding and exit options.

Held initial position as Director of Product Marketing and Partnerships for developing and executing the product to market fit, vertical segment marketing, solutions marketing and strategic partnerships.

Vice President of Strategy and Marketing

Context Media

January 2003 - August 2005

Director of Strategic Alliances and Marketing Programs

Agency.com

May 1998 - September 2002

Director of Marketing

UNIF/X & wTechnologies

August 1995 - April 1998

Led marketing and business development for web systems integrator and stock trading software application on mobile devices. A bootstrapped technology provider. Created the Web systems integration and wireless groups. Responsible for business development, client services and marketing of web services to the travel, publishing and financial services industries. Put in place formal partner program for the company

Clients included: www.VacationPackager.com (Thomas Publishing The Official Tour Directory online property and first online vacation packages offering), Cantor Fitzgerald Bond system and Quick & Reilly trading wireless site.

Director of Marketing and Business Development

UNIF/X - wTechnologies

August 1995 - 1998

Mentor (Volunteer)

Betaspring (Start Up Incubator Program)

May 2009 - July

Chief Marketing Officer

@VIrtualCMO

June 2010 - Present

Need a Chief Marketing Officer or Chief Business Development Officer?
Entering Expansion phase and need to scale but not sure exact needs?
Scaling your business - what next for marketing and sales?
Expanding your business into the US and need guidance ramping up?
Don't want to hire full time?
Need just a couple of hours on an ad-hoc basis?

Marketing, Operational and Business Development advice, creatvie and strategic insights, tactical concepts that are hands on, pick what suits your needs!

Start Ups: Cleverbug, SuburbanMomma; OWJO; Manpacks; ACustom.
Projects: ixtens.

VP Marketing

DimensionU

April 2011

Recruited as the agent of change to migrate DimensionU from a traditional enterprise business model to a direct to consumer SaaS eCommerce brand and business model. Closed recent round of funding for consumer market validation and phase 1 acquisition. In April 2012 began seeding consumer market with DUtheMath marketing program, adding 5,000 new users per week. Built out management, marketing and product teams. Created a consumer brand, new user experience and data/KPI dashboards. Manage a budget of $1M and 5 reports.

Education

Castleknock College

1995

Advanced Diploma

Dublin Institute of Technology

1989

Marketing and Business Administration

Dublin Institute of Technology, College of Marketing

Castleknock College

Connections (38)

Validations

Contact Details

Address:
New York, NY, USA