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A talented creative and branding strategist with 12 years of experience covering advertising, communications, projects management, Motion Graphics and graphic design.
• Global communication and management of teams and projects
• Leading consultancy assignments
• Strength in making proposals and giving advice
• Strategic recommendations, definition of budgets, planning
• Contribution to business development
• Securing commercial relationships and clientele satisfaction
• Analysis and management of institutional budget and deployment of projects
• Good working knowledge of French markets/French Design touch
Architecture | Interior design | Luxury | Clothing | Publishing | Media | Advertising| Public Relations | Marketing Service
+HONG KONG • Sep 2006 – Jun 2007 • Artistic Director •
4th architecture company in the world, (source: BD World Architecture) AEDAS is well known for its cutting edge designs in a diverse range of markets sectors including civic, commercial, education, healthcare, hotel, integrated casino & resort, residential, retail, museum, pharmaceuticals and transport. AEDAS now employs over 1,700 highly qualified architectural staff in 25 offices across 4 continents including Europe, Asia, North & South America.Reported to the Chairman; responsible for a team of 1 design manager and 3 designers in Hong Kong office.
My mission was to transform the Graphics Team into a business unit with a target to become an advertising agency/branding consultant as a company of Aedas. Synergy was created through proposing concepts on brand creation, marketing and communications to international clients of Aedas as well as to other external clients. Clients worked with included international banks, hotels, property developers, and charitable organizations.
Prior to becoming a business unit, the Graphics Team under my supervision was in charge of all communication supports of the Hong Kong Headquarters. The team worked closely with the architects and Communications on sponsored and international events and exhibitions in Asia, Europe and the Middle East.
I attracted important clients in Real Estates in India, Dubai, China and Hong Kong. The first quotations was for an amount of HK$900,000.
HONG KONG - Apr 2006 – Jun 2006 • Artistic Director •
Majestic Furniture & Interior Design Limited targets on Hong Kong and Canton province. They target not only the residential customers, but also commercial customers, such as retail shops and offices. As used to perform professional technology, Majestic were producing showflats and providing furniture packages as joint promotion with over 80% of Hong Kong main property developers.
Reported to the CEO; responsible of a staff of 8 designers.
To manage the Design Department of eight staff in interior design and graphic design;
To oversee the design for the company, the setup of its showrooms, and the show flats of the land developers;
To develop an international image for the group of companies;
To manage all the marketing projects, development of the websites, events such as exhibitions, marketing promotion through any media (newspaper, magazine, commercials etc.)