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Summary

Ongoing development of SEO techniques, Social Media and Digital/Internet Marketing in general. My Goal is to establish myself at the forefront of Internet Marketing in Ireland.

Skills

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A skilled & knowledgeable Enterprise Search Engine Pro.

I am an experienced Enterprise SEO, beginning with the US gaming giant Full Tilt Poker, followed by an Events start-up called Ticketfriend. I now head up SEO for Skillpages.

I was a network engineer in my former life, which ensure the cross over to technical SEO was straightforward.

My thirst for knowledge is unceasing, I buy more books than I can finish and I sign up for more online courses than I can complete. My work ethic is strong, I work hard and I work smart. With each hurdle, I see a challenge, and challenges can be incredibly exciting.

Recommendations (2)

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Projects (2)

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schema.jpeg

Structured data Markup

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Working with @Xavier Torregrosa Jorques to apply Schema.org rich snippets site-wide to Skillpages. The objective is to present the data to search engines in a meaningful way to increase SERP click through rates and to further integrate into the semantic web.

  • SEO
skillpages seo.PNG

SEO Strategy

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My primary focus at Skillpages is to improve the architecture, content optimisation and domain authority, enabling Skillpages & our skilled customers to perform strongly in the search engine results.

  • SEO

Work History

SEO Specialist

SkillPages

July 2013 - Present

Surrounded by some world class developers & marketers, I get to develop SEO from the ground for Skillpages. I'm tasked with growing global traffic.

Duties:

- Rebuilding site wide architecture
- Improving Sitemaps
- Creating link Strategies
- International SEO
- Site-wide Optimisation
- Semantic Search
- Integrating Rich Snippets
- Integrating with the Social Graph
- Growing Social Influence (authorship, relationships)
- Content Creation & marketing
- Reporting

Tools frequently used: Tableau, Analytics, Advanced Web Ranking, Adwords keyword planner, Scrapebox, Excel, SEO plugins for Excel, Xenu, Screaming Frog, Semantic tools, Followerwonk, Majestic SEO, Open Site Explorer, Check my links, Domain Hunter Plus, SEM Rush, SEO Quake,

Senior Digital Marketing Executive

Ticketfriend

December 2012 - June 2013

I was rewarded with promotion to the position of Senior Digital Marketing Executive. A natural progression from pure SEO, in light of the range of digital marketing channels I was responsible for.

Within this role, I developed online strategies for Ticketfriend to grow. It was also my responsibility to undertake global research to find the right corporate solutions that would provide powerful integration within the Ticketfriend platform. Where no appropriate solutions existed, I was tasked with creating requirement specifications for the developers to build the products I envisioned. The solutions I proposed were integral to the Ticketfriend offering, and were prioritsed accordingly.

My research included affiliate platforms, socially integrated referral systems & gamification platforms. The development team and I worked closely together to implement these in addition to social media integration, personalisation & usability improvements. Agile / Scrum was the system we used to prioritise and monitor each product build.

Primary Responsibilities:
● SEO (creating specification documents, site audits, sitemaps, robots.txt, back link analysis, site architecture, site speed, schema, directory structure, keyword placement, consultation, uri structure & monitoring of SERP’s)
● Email Marketing (newsletters, system emails & b2b correspondence)
● Social Media Integration (Facebook api & Google+ api, using affiliate & referral links)
● Affiliate Marketing strategy & integration
● Referral Marketing strategy & integration
● Content creation (help centre, email templates, landing pages blogs)
● CRO (web usability & user flow)
● Product research & development
● Developing the marketing plan
● Identifying networks & contacts for communications, PR & affiliate marketing
● Analytics (Migration to Google Tag Manager, performance monitoring, keyword research)
● Tools: Screaming Frog, Majestic SEO, Google Analytics, SERPFox, Xenu Link Sleuth, SEO Quake, Quirk Search Status, SEM Rush

SEO Specialist

Ticketfriend

December 2011 - December 2012

I joined the ambitious start-up Ticketfriend during the early days of development. Ticketfriend's ambition is to be the future of the ticketing business by enabling ticketing & promotion to be available in one package. Soon after joining Ticketfriend, my duties extended beyond pure SEO. I began focusing on Digital Marketing as a whole, as well as Event Marketing & new media strategies to grow Ticketfriend user base (B2B and B2C).

SEO (Search Engine Optimization) Specialist

Pocket kings | Full Tilt Poker

May 2011 - December 2011

Full Tilt Poker dominated the results in one of the toughest search arenas “online poker”, during my time there. At Full Tilt I was privileged to work with some of the world’s foremost international SEO’s.

My focus was:
• Link prospecting & development (.CA primarily, also .UK, .COM)
• Keyword research for all English URL’s
• Optimization of all English URL’s site wide
• Integration of SEO in Localization: Sitemaps, keywords, links.
• Strength/weakness evaluation of the Full Tilt vs. key competitors
• Contributing strategic SEO advice during development phase of new URLs
• SEO Tools: AWR – Advanced Web Ranking, Screaming Frog, Majestic SEO, SEOMoz, Google Analytics, Xenu Link Sleuth, SEO Quake, Quirk Search Status, SEM Rush, proxies, Google global.

The Full Tilt Poker domain was very strong, thereby enabling natural ranking for Poker & Online Poker. The strength of the domain allowed the team to focus link building for long tail, local SERPS & premium money keywords. During the latter months, we were tasked with recovering from critical website problems

Network Operations Centre

Pocket Kings | Full Tilt Poker

May 2008 - July 2011

► Monitoring and upkeep of all systems/applications.
► Ensuring all IT related business continuity procedures and practices are kept up to date and regularly tested.
► Researching and resolving technical issues.
► Undertaking the enhancement of IT related systems as required.
► Monitoring, managing, and supporting 24x7 application services.
► Designing improvements to the technical infrastructure relative to security, business continuity & service delivery
► Second level support

Network Management Centre

BT

January 2006 - July 2008

Duties included:

• Monitoring multiple networks, INM/Preside, OVO, Ciena, Net Horizon, Pro Vision.
• Monitoring multiple alarm platforms, customers and internal systems
• Fault diagnostics and resolving
• Dispatch engineers and lead them through to resolution.
• Managing of Incidents and large network outages
• Assisting with and monitoring planned maintenance works

IP & Data Support

BT

February 2005 - January 2006

• Providing phone & internet based support for corporate
customers covering issues from software installations to hardware configuration.
• Maintenance of DNS records
• Setup and Support of corporate routers, domains.
• Logging trouble tickets for customer issues and managing until resolved

Tech Support

BT Ireland

January 2003 - January 2005

Tech Support

Education

Masters in Digital Marketing

Digital Marketing Institute

January 2013 - 2014

2 year Masters in Digital Marketing, anticipated early 2015

Thesis topic: The psychology employed for cold email outreach to persons of influence.

Diploma: Digital Marketing

Digital Marketing Institute

February 2011 - March 2011

Subjects:
Planning,
Search Engine Optimization,
Pay Per Click Advertising,
Analytics,
Affiliate Marketing,
Display Advertising,
Social Media,
Email Marketing.

Degree: Software Systems

National College of Ireland

September 2003 - June 2004

Java Programming,
Software Engineering,
Operating Systems,
Database Design & Implementation,
Applied Management.

Deferred due to ill health in year 3.
Activities and Societies: Basketball club

Certificate: Computing

National College of Ireland

September 2001 - May 2003

Subjects included:

Software Development,
Computer Architecture,
Systems Analysis,
Applications Software,
Mathematics,
Database Applications,
Data Networking,
Web Design,
Multimedia,
Tele Communications,
Data Communications,
Business Communications.
Activities and Societies: President of Basketball team - Winning 2 All Ireland medals..... College appointed member of the Student Satisfaction board

St Patricks College

Connections (97)

Conor has private updates which are only visible to connections.

Projects (2)

Conor has no projects for the skill Golf

Have a look at Conor's other projects... SEO (2)

schema.jpeg

Structured data Markup

Share

Working with @Xavier Torregrosa Jorques to apply Schema.org rich snippets site-wide to Skillpages. The objective is to present the data to search engines in a meaningful way to increase SERP click through rates and to further integrate into the semantic web.

  • SEO
skillpages seo.PNG

SEO Strategy

Share

My primary focus at Skillpages is to improve the architecture, content optimisation and domain authority, enabling Skillpages & our skilled customers to perform strongly in the search engine results.

  • SEO

Validations

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  • Google+ Account Connected

Contact Details

Address:
Shanganagh, Co. Dublin, Ireland