Internet Marketing Specialist (September 2011 - Present)
Help Maximise the amount of users on the Skillpages platform, using various internet marketing techniques.
Online Marketing Consultant (January 2011 - Present)
Offer Online strategy advice and campaign implementation services to small businesses, varying from landscape gardeners to dance class providers.
Generate large, highly targeted PPC campaigns for small businesses across many sectors.
Advise and implement strategy for small business clients, to improve SEO website performance and social media presence.
Populis (Previously GoAdv)
Search Engine Marketing Specialist (December 2010 - September 2011)
Promoted to Search Specialist, implementing online marketing campaign strategy in order to optimise results based on specific budgets and objectives.
Write and test ad copy to ensure optimum click-through rates and select keywords for online marketing campaigns on Google, Yahoo and other PPC ad programs.
Use conversion and ROI tracking systems for PPC campaigns.
Detailed campaign management, maximising PPC campaign performance, monitor campaign results, analyse and optimise key metrics such as CPCs, EPCs, CTRs, Profit Margins and ROI.
Report daily to SEM Director on campaign status/performance and act accordingly to improve results.
Populis (Formerly GoAdv)
Search Engine Marketing Executive (February 2010 - December 2010)
Implement online marketing campaigns. Ensure optimum click-through rates and select keywords for online marketing campaigns on Google, Yahoo and other PPC ad programs.
Reporting daily to management on campaign status/performance and act accordingly to improve results.
Online Editor (July 2009 - February 2010)
Edit Online Internet Advertising and Assist Marketing Manager.
The Irish Times
Advertising Account Executive (April 2007 - September 2008)
Provide high-level client services while maximising advertising revenue from new and existing clients in the Education sector.
Promoted my key clients within the structure of the paper, produced advertising copy and ensured that correspondence with the client was to the highest standard.
Planned client campaigns, guaranteeing the greatest coverage within the newspaper, while maximising sales opportunities, reaching specific campaign targets.
In charge of all educational clients, including heavyweights in the market such as UCD, Trinity and Dublin Business School.
Television Planner/Buyer (June 2006 - April 2007)
Optimise client exposure on main Irish television advertising platforms, working within limited budget constraints and campaign targets.
Worked with large brands in the Irish marketplace ensuring that all ratings, programming and quality parameter targets were met.
Was the chief television planner/buyer on the Kimberly Clark, eircom and Associated Newspapers accounts and assisted the Account Director in charge of Unilever, the largest television advertiser at the time in Ireland.
Produced pre-campaign and post-campaign analysis reports, making sure that all my campaigns reached targets set at the pre-campaign stage.
SEM Executive (Present)